Snack with Seara This Football Season


Seara Gives Away 5000 Nutricook Air Fryers in a first-of-its-kind competition

Riyadh, Saudi Arabia :  –: With a mission of bringing the Joy of Taste to consumers across the region, Seara, a food brand committed to providing high quality, frozen products, launches its first regional competition in collaboration with Nutricook, just in time for the football season.  

As a part of the Regional Shop & Win competition, Seara will be giving away 5000 Air Fryers worth over 2,000,000 SAR . The Shop & Win competition launches on October 14th and will run for 6 weeks until December 2nd exclusively in the UAE, Saudi Arabia and Kuwait.

As a snacking partner for one of the most loved sports across the GCC region, Seara wants to provide football fans and audiences with the perfect cooking tools and environment to enjoy their favourite Seara snacks, all whilst supporting their favourite sporting team.  

 “Following Seara’s ongoing commitment to quality and innovation, we are proud to collaborate with Nutricook, as a way of not only bringing the Joy of Taste to the lives of our consumers but also the Joy of Game,” says Rima Merhi, Marketing Manager, Seara MEA.

“Through this competition, we want our customers to feel like winners, and most importantly we want to give them the opportunity to create a special occasion to enjoy our diverse product range in new and exciting ways”, she added.

Launching this activation, a household name and regional influencer, Sara Karrit along with her family share their Seara journey with fans via her social platform.

 “I am thrilled to be part of spreading the Joy of Taste along with Seara this football season. Seara is my family’s favourite snacking partner and the Air Fryer has definitely been a game-changer for us. My Kids are obsessed with the chicken popcorn!” says Sara Karrit.

For a chance to win, the process is simple: shoppers would need to purchase 50 SAR worth of Seara products and scan a QR code that would be specific to their country. To continue, shoppers would need to submit their details and the receipt of purchase via a chatbot. In the event of successful submission, shoppers would be directed to a Digital Spin Wheel where they would have an opportunity to win a recipe book and an Air Fryer would be given to a lucky few. The winners will be announced on Seara’s social platforms @Searamiddleeast every week.


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