Saudia Milk educational program reaches 1m children across the Kingdom


JEDDAH — One million children in primary schools across Saudi Arabia are now nutritionally more aware thanks to an educational campaign spearheaded by Saudia Dairy and Foodstuff Company (SADAFCO).

The campaign sponsored by Saudia Milk brand, centered around increasing knowledge and awareness of the importance of a well-balanced diet, was rolled out across schools in the Kingdom.

During the three months campaign a team of nutritionists visited schools and engaged children in a dialogue on nutrition.

The focus was placed on emphasizing the importance of dairy consumption in maintaining health, and the educational program extended its reach while highlighting benefits of consuming balanced meals.

Sara Al Shehri, SADAFCO activation & social media manager, explained: “Through talks, presentations, workshops and engaging play, the program team ensured the students were fully aware and understood the importance of safeguarding their health and well-being. This is one in a series of initiatives by Saudia dedicated to safeguarding the health and wellness of future generations.”

To celebrate the success of the program, Saudia launched a ‘Healthy Lunch Box’ competition. Children across Saudi Arabia were encouraged to use the knowledge they had gained during the sessions to create healthy, well balanced lunchboxes.

They then submitted photos of their creations via social media and a panel of judges chose winners based on how well balanced the meals were.

The campaign is in line with Saudi Arabia’s Vision 2030 aimed at achieving a vibrant society through heightened health and wellness awareness.


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