Qatar National Tourism Council Appoints Deveekaa Nijhawan to Lead the International PR and Communications


Qatar National Tourism Council (QNTC) has appointed Deveekaa Nijhawan to lead theInternational PR and Communications team, to assist in marketing the destination inkey markets as part of the country’s strategy to become a world-leading tourismdestination. Deveekaa’s remit covers key markets including India, United Kingdom,Germany, Australia and United Arab Emirates with a focus on engaging and penetratingtravel trade and consumer media.

Deveekaa is a senior PR professional with over 10 years of experience in PR Communications in the hospitality sector. Deveekaa said:”I am very excited to joinQNTC and embrace this new challenge. I am looking forward to developing andimplementing a holistic integrated PR and Communications strategy to position Qataras a popular tourist destination, while promoting the countrys rich cultural heritage anddiverse offerings.”

As part of the national strategy, Qatar National Vision 2030, QNTC is on a journey towelcome six million visitors a year by 2030, by improving and expanding the country’stourism proposition with visitor experience at its core. Deveekaa will support theinternational marketing strategy, while Qatar continues to grow and improve tourismassets, enhance the end-to-end customer experience and invest in service excellenceacross every touchpoint. Deveekaa will execute QNTC’s tailored global communicationscampaigns, with a focus in key markets.

Chief Operating Officer of Qatar National Tourism Council, Berthold Trenkel, said:”Weare thrilled to welcome Deveekaa to the team. She will play a pivotal role in deliveringour ambitious tourism development strategy. Her extensive PR and Communicationsexperience and knowledge of global markets will help us engage with travellers as weprepare to welcome tourists back to Qatar.”

QNTC’s commitment to developing bespoke relationships in key markets is reinforced by the new appointments of representation agencies, such as BRANDit, Black Diamond and Lobster. They are integrated strategic tourism sales and marketing agencies in India, United Kingdom and Germany, which will define and execute Qatar’s in market trade engagement, product development and joint marketing campaign strategy.

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