GCC travellers accounted for more than 1.12 million overnight room nights between January and December 2022, up from 500,000 the previous year
With strong focus on nature and sustainability, GNTB relaunched its popular ‘Embrace German Nature’ campaign on March 1, 2023 to attract more travellers
Dubai, UAE – The number of travellers visiting Germany from the GCC recorded more than double in 2022, resulting in double the room nights as compared to 2021, according to new data from the German National Tourist Board (GNTB). Germany recorded approximately 1.12 million room nights in 2022, more than double the 2021 figure of 500,000.
GCC travellers were responsible for more than 335,000 room nights in the first half of 2022, representing a 318 per cent increase on 2021. The second half of the year brought even more growth, with records showing a further 793,000 room nights – a 136.7 per cent jump on the previous six months.
Further, Germany recorded more than 404,000 GCC travellers in 2022 that resulted in the 1.12 million room nights, a 243.84% increase from 2021 that recorded just a bit more than 165,000 GCC travellers that resulted in 500,000 room nights approx.
“This consistent growth illustrates an increasing interest in Germany from the GCC and amplifies anticipation for the year ahead,” said Yamina Sofo, director at the Dubai-based German National Tourist Office (GNTO). “The rise in travellers can certainly be attributed to Germany’s ongoing efforts to diversify itineraries through various tourism campaigns that highlight local cultures, family-focused leisure options, and natural, sustainability focussed travel options.”
Sofo continued: “We have seen a consistent growth in 2022 – both quarter-by-quarter and year-on-year. Now our focus lies in amplifying these numbers in 2023 by driving sustainable tourism offerings and helping ensure visitors explore and experience the culture and natural beauty of Germany throughout all its states and cities.”
Further, GCC travellers were more inclined towards visiting places that were surrounded by nature and exploring the country’s green landscapes and wilderness. The campaign, ‘Embrace German Nature’ was relaunched at the beginning of this month and offers relaxation in harmony with nature. Travellers can explore the islands and coasts, towering mountains and thick forests, thousands of lakes and rivers, and countless great hiking routes and cycle paths, and all by leaving a minimal carbon footprint. Further, visitors can tour Germany’s well-known sites that protect and preserve the country’s rare natural landscapes, such as the three UNESCO Natural World Heritage Sites, 16 UNESCO Biosphere Reserves, 16 national parks, and 104 nature parks.
The ‘Embrace German Nature’ campaign stresses eight diverse tourism options that allows visitors to rediscover the country’s unique natural landscapes and experience the charm of travelling at a slower pace. Whether that’s a houseboat tour, watching the migration of cranes, a night hike under the stars, a bird of prey show, or a climbing trip at a high ropes course, there is something for everyone.
