Maldives Marketing & Public Relations Corporation (MMPRC) commences large-scale promotional campaigns in the Middle East. This is in partnership with Etihad Airways, leading the campaign in the United Arab Emirates and Almosafer focusing on the Kingdom of Saudi Arabia. These activities are designed to promote the Maldives as an attractive destination to the visitor markets in United Arab Emirates and the Kingdom of Saudi Arabia respectively.
The campaign in partnership with Etihad Airways is running for a duration of 20 days and it includes digital, social, radio and editorial promotions to the Maldives. The campaign is aimed at attracting visitors to the Maldives from the United Arab Emirates – Abu Dhabi, Ajman, Dubai, Fujairah, Ras al Khaimah, Sharjah and Umm Al Quwain. The Maldives is one of the most popular destinations on Etihad’s global network. In the first six months of 2019, Maldives saw an increase of 31.6 % in visitors from the United Arab Emirates market as compared with the same period in 2018 and this campaign is a big step forward for MMPRC in our efforts to promote the destination.
The Almosafer campaign that started on 15th October 2019 is a 2-month campaign and will conclude on 15th December 2019. It includes elements of discounted hotel bookings, promoted across social media platforms, Google marketing, social competitions and Almosafer’s web, app and retail touchpoints. Almosafer, founded in 2012 has secured its position as the leading omni-channel travel brand in the Kingdom of Saudi Arabia and is a part of the Seera Group, the leading travel and tourism holding in the Middle East, based in the Kingdom of Saudi Arabia.
The Managing Director of MMPRC, Mr. Thoyyib Mohamed stated on the importance of the Middle Eastern Market. “In the first six months of 2019 we have seen a remarkable increase in visitor arrivals from the Middle East. A 19.7% growth compared to last year. We are expecting to see a larger growth in visitors from this Market following the marketing Campaigns.”