Dubai, UAE – : Dubai-based boutique brand and corporate communications agency Matrix PR added another feather to its cap after bagging two podium positions in two of the industry’s leading recognition initiatives – PRCA and MEPRA awards – further cementing its position as the PR partner of choice for the region.
Matrix PR ended its awards sweep at the PRCA Platinum Awards emerging as the overall winner in the Broadcast Category for its Rising Above the Noise campaign for Century Financial. The Matrix team executed a data-driven financial communications strategy, which gained a lot of traction in terms of impressions and engagement over the campaign period. The PRCA Platinum Awards are designed to recognise and celebrate the very highest standards in global public relations.
Excellence in Arabic Communications
The agency, which was founded by public relations guru and co-founder of MEPRA, Jack Pearce in 1999 to offer strategic PR solutions, completed its award haul at the inaugural MEPRA Arabic Communications Awards held in Abu Dhabi recently after it scooped silver for Best use of Influencers for the Himalaya campaign and bronze for the Best Campaign in the Middle East for the Acronis PR campaign and for the Best in-house Team, respectively.
The 2022 Arabic Communications MEPRA Awards were created by the Middle East PR Association, the region’s leading industry body for communication professionals to celebrate excellence in Arabic-led campaigns and shine the much-needed spotlight on the brightest Arabic communications professionals in the region.
“It is a great honor to be feted internationally as one of the public relations agencies in the region that’s making meaningful strides in public relations and for our unquestionable commitment and contribution to Arabic communications. These recognitions will go a long way in encouraging our in-house PR teams to continue creating and executing impactful communications campaigns that impact the lies of society as a whole. These four accolades are a true testament to our mission – Adding Value to Your Business. The entire Matrix team celebrates these momentous achievements together with our clients and partners,” said Hilmarie Huchison, chief executive officer, Matrix Public Relations.