Dubai- This month, brace yourself for the launch of PHAT, the freshest gastronomic sensation brought to you by the trailblazers of the UAE F&B scene, MAD Hospitality. PHAT transcends the mundane pop-up scene, beckoning you into an electrifying odyssey at the beating heart of urban culture. Mouth-watering street eats seamlessly merge with the pulsating beats of music, the vibrant strokes of art, and an irresistibly hip ambiance.
Deep within the brand’s DNA lies an audacious fusion of street cool and gastronomic prowess, channelling the dynamic Asian street food vibes of South Korea and China. The menu showcases four sections: breakfast, bao, bowl, dessert, and drinks. Standout dishes include a creamy Miso Udon Carbonara (Dhs35) with crispy beef bacon and green onions tender Pulled BBQ Short Rib Bao (Dhs45), a delicious twist on a classic tamago sando, Kimchi Sando (Dhs35) and an irresistible Crack Pie (Dhs25).
PHAT will keep you on the edge of your seat, manifesting in a multitude of clandestine hideaways over the next year. This fleeting culinary escapade is primed to open its doors for the first time for a limited three-month stint in the epicentre of creativity, Alserkal Avenue. Guests can anticipate the exclusive drop of limited-edition merchandise.
Sheikha AlMheiri, the Founder and owner of MAD Hospitality, expressed, “PHAT embodies our passion for bold flavours and creative escapades. It celebrates the younger generation, free-spirited artists, and street culture, effortlessly combined with Neo-Asian cuisine, all while igniting a sense of curiosity and excitement that drives our guests to seek an extraordinary experience.”
PHAT will be located at Alserkal Avenue from 2nd October to 31st December 2023
