LuLu launches South African Festival ‘Awesome South Africa’

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RIYADH — LuLu, the largest hypermarket chain in the Middle East, unveiled its annual South African Festival “Awesome South Africa”, a week-long showcase of delicious food products especially flown in from South Africa, which will be available across its stores till Dec. 14.

The exciting festival was inaugurated by Cosbert T Rubushe, ambassador of South Africa, in the presence of Shehim Mohammed, director of LuLu Hypermarket Saudi Arabia, government officials, and LuLu dignitaries at LuLu Hypermarket Riyadh Avenue Mall, Murabba, Saudi Arabia. In Khobar, Ms.Peta Anne Davids — representative from South African Embassy, inaugurated the festival in Eastern Province.

LuLu offers more than the conventional fresh food, ethnic delicacies and various kinds of herbs and spices. Indulge in a wide selection of imported fresh fruits, such as baby pineapple, blueberries and orange navel, plus delightful pastries and healthy picks like muesli and oats in packaged goods, will complete your shopping experience.

Mohammed said: “We are beyond grateful to the Embassy of South Africa for the continuous support on this festival, wherein we feature quality cupboard essentials, and outdoor grilling accessories that are perfect for the cold weather now. Our own South African food sourcing and processing arm has a big contribution on ensuring consistent food supply at the most affordable prices. Every year, we celebrate this special event to highlight not only the products in our stores, but more importantly to bring different nationalities together in discovering the delicious food and rich culture of South Africa.”

With 183 stores operating worldwide, LuLu has continuously been exerting its greatest efforts to provide and sustain the supply of global products at the best rate. With the excellent combination of high-quality offerings and organized logistics system, LuLu remains to be the favorite shopping destination in the Saudi Arabia.

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