Kitopi announces new managing director for KSA

Sabine El-Najjar, managing director for its Saudi market.

Kitopi, a managed cloud kitchen platform, has announced the appointment of Sabine El-Najjar as managing director for its Saudi market.

El-Najjar’s appointment follows Kitopi’s recent closure of its series C funding round, which catapulted it to unicorn status in July 2021.

In her new role, El-Najjar will drive the next phase of Kitopi’s growth in the Kingdom. In particular, she will be focusing on building the capabilities of Kitopi KSA across all aspects of the business such as driving Kitopi’s expansion to reach all corners of the country, bringing the best brands to the Kingdom and developing the next generation of leaders locally.

An MBA graduate from the London Business School, El-Najjar has an extensive track record across both industry and consulting. Prior to joining Kitopi in January this year, she was a senior engagement manager at management consulting firm McKinsey and Co., where she has worked on large-scale business and digital transformations for private corporations, banks and government entities in the GCC.

Founded in Dubai, in January 2018, Kitopi’s mission is “to satisfy the world’s appetite.” Kitopi KSA launched in September 2019, and became the company’s regional headquarters in July this year. Kitopi KSA currently operates more than 20 kitchens and has over 400 employees across Riyadh and Jeddah.


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