Italian Trade Agency (ICE) and Euromercato celebrate World Pasta Day “A week of events celebrating Italian Pasta at Union Coop Umm Suqeim branch from October 18 to 25, 2022”


Dubai-: In celebration of World Pasta Day on October 25 in Dubai, Euromercato, the most Authentic Italian food store in the UAE, earlier today announced that it is celebrating World Pasta Day in collaboration with the Italian Trade Agency (ICE) for a whole week at Union Coop Umm Suqeim branch from October 18 to 25, 2022 to highlight innovative, healthy, creative and sustainable ways to eat pasta as well as its growing and enduring popularity around the world.

The main event of World Pasta Day will be held in the Union Coop Umm Suqeim branch on October 25, 2022, and there will be a promo of a 25% discount on all pasta and sauces across Euromercato-listed brands in selected Union Coop branches. A social media contest will also be held for all pasta lovers and winners of the contest will get amazing gift hampers and prizes from Euromercato. 

With the theme “Sustainability is SustainabITALY” from the Italian Trade Agency (ICE), the World Pasta Day campaign aims to engage consumers, allowing sustainable options yet high quality and authentic Italian products to be effectively positioned in the UAE market by Euromercato and promote sustainable and responsible consumption.

Mr. Mohammed Ahmad Abdulaziz Alshehhi Chairman of Euromercato, said, “Over the last 3 years Euromercato has grown and paved their path forward. As an approach to growth, the United Arab Emirates has become a way for Euromercato to diversify their products that cover seasonal gaps which today increased profits and sales that led to branch expansions and the addition of more imported goods, ultimately leading to the internationalization of Italian products in the UAE.”

“Through our e-commerce efforts with we aim to provide our customers a quick and easy way to access over 100 Made in Italy products at a click of a button delivered straight to their homes” he added.

“Pasta is extremely popular in Dubai, a global city where around 89 percent of its residents are of foreign origin is a gateway to the Middle Eastern, Asian, and European markets. Italian Trade Agency’s association with Euromercato is boosting our ongoing efforts to spread awareness of and promote the consumption of authentic Italian food and beverages in the UAE,” said the Director of ITA Dubai, Amedeo Scarpa.

The United Arab Emirates is Italy’s 30th partner out of 227 importing countries.

In 2021, the total exports of agri-food products to the UAE by the reporting countries showed an increase of 15% for a total of 12.7 billion Euros. Italy is in 18th place in the ranking of countries exporting food to the UAE.

Italy, which had started the year with positive values, was in eighteenth position with a market share of 2% of total foreign sales of food products on the Emirati market.

The theme of the event is Sustainability is SustainabITALY and the main objective of World Pasta Day is to promote innovative, healthy, creative, and sustainable ways to eat pasta in addition to learning about the different kinds of pasta. Customers will also have the opportunity to learn more about Italian tradition and lifestyle through Euromercato products as a result.

In addition to the World Pasta Day festivities in Dubai, where food lovers, chefs, journalists, and bloggers are all encouraged to share their most inspired and popular pasta recipes, there will also be an Italian Cuisine Week on November 14-20, 2022. 


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