ISUZU and Al Jomaih and Shell Lubricants unite efforts to reward Customers for their Loyalty with an enticing Service Campaign


ISUZU Coffers brimming with lucrative Offers

Saudi Arabia – : ISUZU KSA, represented by its authorized dealers in the Kingdom (Alyemni Motors Co., Bakhashab Brothers Co. Ltd., Alissa Universal Motors), embarked with Al Jomaih and Shell Lubricants on a comprehensive and lucrative service campaign from February 1st till March 18th. The promotion, which offers ISUZU customers free vehicle inspection along with hefty discounts, cements ISUZU legacy as the heavy truck manufacturer of choice for drivers who accept no downtime and demand maximum highway time. Furthermore, it revitalizes ISUZU reputation as the only provider of specialized and high-quality service for its vehicles in the Kingdom, using original spare parts designed to handle the rigors of the Saudi climate. Finally, yet importantly, the campaign bolsters ISUZU’s relationship with Shell lubricants, namely Rimula IZ, which has been designated as the original and dependable heavy duty diesel oil for its trucks since 2018.  

As a token of appreciation for ISUZU loyal clients across the Kingdom, the campaign will offer truck owners a free 32-point vehicle inspection and a detailed health report, in addition to a 40% discount on parts and labor, along with an assured gift and an attractive service coupon for the next visit. Moreover, customers will avail of a very special price on their engine oil and oil filter relative to the aftermarket. The campaign is set to be heavily promoted across the Kingdom using direct marketing platforms.

In that occasion, Mr. Norihiro Yoshimoto, After Sales VP at ISUZU Motors International FZE, said, “In the highly competitive and demanding Saudi trucking industry, it is insufficient to just provide a properly engineered and dependable heavy-duty truck. Because drivers cover hundreds of thousands of kilometers a year, often in arduous climatic conditions, they demand, and rightfully so, exceptional aftersales service, thus turning our relationship with them into an enduring friendship built on trust, quality care, professionalism, and an ethical approach to pricing.

He added, “As a token of appreciation for our loyal customers, we launched a comprehensive promotional service campaign, in partnership with Al Jomaih and Shell Lubricants, that provides free vehicle inspection with generous discounts and prizes, along with a reasonably priced Rimula IZ engine oil change relative to the market, which is the only genuine diesel engine oil for ISUZU heavy duty trucks.”

For his part, Mr. Saher Hashem, CEO of Al Jomaih and Shell Lubricants, said, “The importance of the heavy-duty transportation industry cannot be overstated, as it represents the lifeline between manufacturers and customers. Therefore, it is of paramount importance to keep heavy trucks operating continuously with minimum downtime and mechanical issues, irrespective of driving conditions. The fact that we named our heavy-duty diesel engine oil “Rimula IZ” after ISUZU vehicles is a proud testament to the amount of research and development, we employed to ensure supreme compatibility with ISUZU vehicles. It is also a powerful message indicating we are not mere vendors, but rather partners who provide continuous advice and support to our dear clients.”

Shell Rimula IZ 15W40 is a heavy-duty diesel engine oil specifically designed for ISUZU on-highway trucks. It provides multi-faceted protection for engines coupled with better performance, while improving durability and reducing maintenance costs. Specifically, Rimula IZ ensures excellent control of acids by decreasing their accumulation, thus reducing chemical corrosion of engine bearings. Additionally, it provides high levels of engine wear protection in critical areas of the valve train, piston rings and cylinder liners. Finally, yet importantly, Rimula IZ prevents oil thickening and the formation of harmful deposits across all engine components.


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