HSMAI introduces ROC@Home for hoteliers

Mona Faraj, Managing Director, HSMAI Middle East

In response to the unique challenges of 2020, Hospitality Sales & Marketing International Middle East (HSMAI) has introduced ROC@Home, a full-day Global Revenue Optimisation experience taking place on June 17, 2020. The day-long session involves live sessions from the Middle East, Americas, Europe and Asia Pacific, and is designed to fuel industry recovery and revitalisation efforts. Neither a virtual conference nor a replacement for HSMAI in-person ROC programmes, ROC@Home is an opportunity for hotel revenue professionals to reset, refocus, and re-energise, with an exclusive free toolkit to guide learning and engagement, and more than 20 live expert-led sessions hosted by HSMAI’s regions around the globe.

Robert A. Gilbert, CHME, CHBA, President and CEO of HSMAI.

“ROC@Home is the first experience of its kind,” said Robert A. Gilbert, CHME, CHBA, President and CEO of HSMAI. “By focusing the attention and energy of revenue professionals from around the globe, HSMAI’s regions are building a global network of experts who will have the insights, tools, and resources needed to lead the industry into recovery.”

“An event like ROC@Home provides a dedicated opportunity to work with colleagues whilst connecting to industry leaders around the world,” said Mona Faraj, Managing Director, HSMAI Middle East. “In these challenging times, divergent thinking will create opportunities and platforms such as ROC@Home can ignite the innovation and motivation for successful strategies within the region.”

At the heart of ROC@Home is a free toolkit available to hoteliers around the world. It includes advice and inspiration from some of the world’s most respected revenue optimisation leaders. Hospitality and tourism professionals can participate either with their teams in-person or virtually, or on their own, and can now sign up to receive the free toolkit and be part of a ROC@Home Industry Survey.


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