The Embassy of Brazil hosts the presentation of the 2023 edition on the occasion
of its participation as Noted Importing Country, along with Canada and the United
States.
The Fair, which is organised by IFEMA MADRID and FEPEX and scheduled to take
place from 3 to 5 October in the Spanish capital, consolidates its leadership with
1,800 companies from 55 countries, more than 58,000 m2 of fruit and vegetable
supply and an expected attendance of 90,000 professionals from 130 countries.
Andalusia will play a major role as Guest Region at Fruit Attraction 2023.
Madrid, 10th May 2023.- Fruit Attraction, organised by IFEMA MADRID and FEPEX, will
celebrate its 15th anniversary from 3 to 5 October. Five months before the start of the
fair, it has recorded an 80% occupancy rate, as stated today by its director, María José
Sánchez, at the presentation of the 2023 edition, which took place at the Brazilian
Embassy on the occasion of its participation as a Noted Importing Country. Jorge F.
Brotóns, president of FEPEX, and Orlando Leite Ribeiro, Brazilian ambassador in Spain,
also took part.
So far, 46,602 m2 of exhibition space has been allocated, an increase of 8% compared
to the same time last year. All in all, the forecasts for the next edition are optimistic, with
1,800 participating companies from 55 countries, more than 58,000 m2 of fruit and
vegetable produce on offer and an expected attendance of 90,000 professionals from
130 countries.
Up to today, the fair has confirmed the participation of practically all the production areas
and Autonomous Communities of Spain, as well as the international participation of 45
countries, which demonstrates the whole industry’s firm commitment to the project in this
new edition of the Fair.
Fruit Attraction 2023 will occupy eight halls at the IFEMA MADRID exhibition centre – 3,
4, 5, 6, 7, 8, 9 and 10 – making the city the world epicentre for the marketing of fresh
produce, with innovation, quality and diversity as the main attributes of this major
business centre, recognised by operators and retailers from all over the world as essential
for planning their campaigns at a key time such as October.
As Fruit Attraction 2023’s Guest Region, Andalusia will be given a prominent role and
strategic visibility to promote the wealth of fruit and vegetables found in all its provinces
and the extraordinary quality of its produce to the whole world.
Specific areas
Featuring its slogan “Growing together!”, the fruit and vegetable industry’s major trade
event will be organised around six exhibition areas. The most widely represented will once
again be Fresh Produce, with the full range of fruit and vegetable products, in addition to
Related Industry, which brings together the entire value chain of the industry, and Fresh
Food Logistics, the space for logistics, transport and cold chain management for
foodstuffs.
In addition, Fruit Attraction is once again committed to transformation solutions through
innovation, sustainability and digitalisation with Smart Agro, an area specialising in
innovative products that apply ICT to the fruit and vegetable industry, and Biotech
Attraction, a specialised space for research and technological development in plant
genomics. Ecorganic Market once again steps up, as the exclusive space for the marketing
and export of organic products continues to gain momentum. Additionally, lettuce stands
out as the star product of Fruit Attraction 2023.
In its next edition, the fair will continue to implement initiatives aimed at favouring sales,
promotion, development and growth of exhibiting companies. In regard to this, the
powerful International Buyers Programme will once again be joined by the Noted
Importing Countries initiative, with Brazil, Canada and the United States taking centre
stage. This will promote trade relations between the countries of the European Union and
these non-EU markets, backed by a full programme of round tables, guided tours of the fair
and B2B sessions.
Once again, The Innovation Hub and Fruit Next will be the areas dedicated to innovation
and new business developments in the industry. Concerning this area, Fruit Attraction will
once again host the Innovation Hub Awards, which have become a fundamental event for
supporting the business entrepreneurial commitment in the industry.
It will also once again become a knowledge centre in the Forums with a complete
programme of technical conferences made up of sessions characterised by a wide variety
of content, as well as the high level of the participants and speakers.
And the gastronomic space within Fruit Attraction, Factoría Chef, will return with
attractive demonstrations and cooking shows. A one-of-a-kind setting for promoting
fruit and vegetable producers on the international channel, in order to highlight the
quality and excellence of these foods, as well as the countless ways that the hotel,
restaurant and catering channel proposes for eating them.
Specific areas
Featuring its slogan “Growing together!”, the fruit and vegetable industry’s major trade
event will be organised around six exhibition areas. The most widely represented will once
again be Fresh Produce, with the full range of fruit and vegetable products, in addition to
Related Industry, which brings together the entire value chain of the industry, and Fresh
Food Logistics, the space for logistics, transport and cold chain management for
foodstuffs.
In addition, Fruit Attraction is once again committed to transformation solutions through
innovation, sustainability and digitalisation with Smart Agro, an area specialising in
innovative products that apply ICT to the fruit and vegetable industry, and Biotech
Attraction, a specialised space for research and technological development in plant
genomics. Ecorganic Market once again steps up, as the exclusive space for the marketing
and export of organic products continues to gain momentum. Additionally, lettuce stands
out as the star product of Fruit Attraction 2023.
In its next edition, the fair will continue to implement initiatives aimed at favouring sales,
promotion, development and growth of exhibiting companies. In regard to this, the
powerful International Buyers Programme will once again be joined by the Noted
Importing Countries initiative, with Brazil, Canada and the United States taking centre
stage. This will promote trade relations between the countries of the European Union and
these non-EU markets, backed by a full programme of round tables, guided tours of the fair
and B2B sessions.
Once again, The Innovation Hub and Fruit Next will be the areas dedicated to innovation
and new business developments in the industry. Concerning this area, Fruit Attraction will
once again host the Innovation Hub Awards, which have become a fundamental event for
supporting the business entrepreneurial commitment in the industry.
It will also once again become a knowledge centre in the Forums with a complete
programme of technical conferences made up of sessions characterised by a wide variety
of content, as well as the high level of the participants and speakers.
And the gastronomic space within Fruit Attraction, Factoría Chef, will return with
attractive demonstrations and cooking shows. A one-of-a-kind setting for promoting
fruit and vegetable producers on the international channel, in order to highlight the
quality and excellence of these foods, as well as the countless ways that the hotel,
restaurant and catering channel proposes for eating them.
