Fine Hygienic Holding Wins License to Market FIFA World Cup Qatar 2022™ Fine Facial Tissues



Football’s world governing body FIFA has awarded Fine Hygienic Holding (FHH) the license to design, produce, and sell limited-edition packs of facial tissues commemorating the FIFA World Cup Qatar 2022™.

FHH will make the special edition packs available in hypermarkets and supermarkets in Jordan, Egypt, Saudi Arabia, the UAE, Bahrain, Oman, Kuwait, Iraq, Morocco and Sudan starting from mid-September.

James Michael Lafferty, FHH CEO, said: “Being awarded the licence for the FIFA World Cup Qatar 2022™ is a major milestone in our group’s journey. We are extremely proud to be part of such a significant moment for all of the world, and excited to contribute to the experience of football fans in the region by creating a high-quality product to celebrate the tournament.”

The FIFA World Cup Qatar 2022™ will be the first World Cup ever to be held in the Arab World. It is scheduled to take place from November 20 to December 18, 2022, in Qatar, with matches being played across eight stadiums, hosting 32 teams.


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