Feast on Delicious Soul Food That’s Easily Pulled Apart at Dubai’s Newest Urban Eatery: PULLED


PULLED is set to officially open its doors and serve up soul food that pulls no punches, dreamed up from original recipes and served up with a whole lot of attitude, from March 7th.

Dubai (February 2020): Located on Jumeirah Road in the heart of Umm Suqeim, PULLED is a homegrown, UAE-based, street-style eatery that serves up ridiculously delicious soul food based on outrageously original recipes, plucked from the imagination of Founder Shamsa Al Habtoor. From sandwiches and blazing fries to flavourful lemonades and desserts, PULLED offers you a menu filled with the ultimate comfort food, easily pulled apart for your pleasure.

An authentic Emirati brand influenced by international flavours, PULLED is powered by a passionate team, on a mission to serve diners real food made with fresh ingredients, loads of soul and tonnes of flavour. Every recipe that makes it onto the PULLED menu has been dreamed up and created from scratch by Shamsa Al Habtoor, before being carefully prepared with the freshest, mindfully sourced ingredients by the talented kitchen team.

With three mouth-watering mains to choose from and the option to build your own, PULLED has a sensational sandwich to excite every appetite! Whether you decide to dig into ‘The Bona Fide’, a pulled beef sandwich topped with balsamic pickled red onions, crispy iceberg lettuce and truffle mustard mayo, or tuck into the ‘What the Pluck?’, a pulled chipotle chicken sandwich with apple-slaw and signature mild spicy mayo – your taste buds are set for a delicious dose of next-level flavour.



For those of you looking for a wholesome veggie option, Pulled has you covered with the Coke and Shrooms sandwich, mushrooms infused in Coca-Cola with crispy iceberg lettuce, pickled onions and garlic mayo.

Feeling brave? Why not fire up your main event with a dose of PULLED’s signature Death Sauce? And if that’s not enough, you can top your meal off with sides so tasty, they’ll make your tummy tingle! Choose from plain fries, fries topped with cheesy goodness, loaded fries or spicy loaded fries, and take a moment to appreciate your beast of a PULLED feast in all its glory.

Give those cravings the perfect fix and indulge in the sweet satisfaction of pull-apart Monkey Bread! With an assortment of irresistible options available, including the ‘Sticky Icky’, ‘Pump Up the Jam’ and Deez Nuts! These are the first in the UAE so no matter what original Monkey Bread creation you choose, it’s a guaranteed game-changer!

No dessert menu is complete without ice-cream, and Pulled’s ice-cream options are definitely worth screaming for! Featuring ‘P²’ (Pistachio & Pomegranate), ‘Bohemian Raspberry’ (Raspberry & Black Sesame), ‘You Go Jack Coco’(Jackfruit & Coconut), ‘Flamango’ (Chili & Mango), ‘Knot Salty’ (Pretzel & Salted Caramel), and ‘Smoke’Late’ (Chocolate & Liquid Smoke) – this ice-cream selection is in a league of its own.

Diners can also gulp down a thirst-quenching variety of homemade lemonades, savour a refreshing selection of coffees, or sip some soft-drink favourites, in a setting where you can always come as you are.


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