Experience-Driven Hospitality Group, Limestone Lab, Expands its Portfolio, and Announces its Joint Venture with Popular Restaurant Brand in the UAE: Ciao Pizzeria, an Authentic Italian Restaurant


The Partnership will see Eight New Branches of Ciao Pizzeria across Dubai, Starting with Two by the End of Next Year.

Dubai, United Arab Emirates – Limestone Lab, the experience-driven hospitality group with a vision of launching new and innovative hospitality concepts to the social and dining scene, announces its collaboration with Ciao Pizzeria, the popular restaurant brand already established in Dubai. The partnership will see the eatery open across eight new locations across Dubai by 2025.

The collaboration between the two progressive hospitality groups followed shortly after having identified a shared vision of creating cultural-inspired concepts and environments, a current gap in the market. With three branches in prime spots of Business Bay, Marina, and Motor City, Ciao Pizzeria will continue to grow its UAE presence as the new venues will cater to a broader audience. The first two locations will roll out later next year. 

The success of its recently-opened experiential bar and food hall, Social Distrikt, located at The Pointe, Palm Jumeirah, has led the co-founders of Limestone Lab to source additional opportunities, which in turn, has guided to this partnership. The one-stop destination for replenishing dining experiences offers diverse communal activities alongside an urban food hall and has become a popular venue known for hosting a variety of events, including brunches, ladies’ nights, live entertainment, comedy nights, workshops, and more. The innovative hospitality group has also recently announced its new 80’s Miami-inspired beach club, Peaches & Cream, set to open in July, along the west side of the Palm Jumeirah. 

Commenting on the joint venture, a Ciao Pizzeria spokesperson shares, “With a shared aim of elevating these brands into recognised chains within the UAE at a first level then regionally, we are very excited to team with Limestone Lab and continue building existing synergies.”

Furthermore, Co-Founder and Chief Executive Officer of Limestone Lab, Hassan Ballout, shares, “Limestone Lab is continually looking to grow and expand on our primary mission of reimagining the hospitality market. We believe that this joint venture will positively enable this. We trust strongly in the brands we represent and are excited by the prospects of teaming with Ciao Pizzeria”.


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