The talented hospitality expert with over 30 years’ experience creating restaurants, cafes, bars, and hospitality venues worldwide takes you on a ‘vision to creation’ journey through the pages of his book
Dubai, UAE (February 2023): Have you always wanted to open your own restaurant, café, bar or club? Are you worried that you don’t have all the skills to create your own hospitality venue? Have you been tasked with launching a hospitality venue and need some more know how on the process to follow? Duncan Fraser-Smith is here to help with the launch of his newest book, CREATE TO PLATE, which aims to give readers powerful insights, strategies, and actions to create hospitality concepts with soul.
Duncan Fraser-Smith, the charismatic Founder of The Cutting Edge Hospitality Agency, is on a mission to help people turn their hospitality dreams into a reality. Throughout the pages of the book, the multi-award winner and creative master, shares his insights, strategies, best practices and “Slam Dunk” tips from 30+ years of creating over 200 successful hospitality venues throughout the Middle East, Africa, Asia, Europe & Australia. His hope is that readers can get inspired to take their unique ideas from vision to creation of a living, breathing, thriving and profitable hospitality business.
Duncan has gained vast experience in the hospitality sector over the course of his career, and he imparts just a taste of his multiple years of knowledge through this incredible page-turner. The creator of the world’s first “MasterChef, The TV Experience” restaurant concept in Dubai has been voted the Number 1 Influencer in the Caterer Middle East “Power 50”, awarded “Leading F&B Director” by Hotel & Catering News Middle East, and has been a keynote speaker, moderator & panelist for international trade and corporate conferences and events.
Duncan Fraser-Smith commented on his newest book release saying, “This book is both a personal account of my practical knowledge and a handbook of insights around the 12 key areas involved in this creative process. Readers can learn the strategies and actions that are required to create an industry defining cutting edge venue whilst also incorporating it with “soul”, which is much more than just the “look”, but also how the concept makes the guest “feel”. I want people to feel empowered and CREATE TO PLATE was written to encourage people to take the first step towards accomplishing their hospitality business goals.”
The book talks about the drive needed to create a new hospitality business and the passion and commitment required to fulfill your vision. Not only does it give readers several extremely beneficial tips and actions, but it is also filled with the most extraordinary industry insights and analogies from Duncan’s own successes over the past 30 years designed to be useful and applicable to any hospitality venue.
Your own journey can start now so don’t waste time and head over to www.thecuttingedgeagency.com/
