BenQ Appoints Juma Al Majid Est. as its Distributor for its B2B Solutions in the UAE


Dubai, United Arab Emirates- – Global leader in display technology and renowned maker in the Projector and Display segment, BenQ has appointed Juma Al Majid Est – Office Equipment Division as its B2B solutions distributor in the UAE for Projectors & Digital Signages.

Part of the Juma Al Majid Holding Group, Juma Al Majid Est. – Office Equipment Division boasts a wide range of showrooms, workshops, and service centers across the UAE. As a reliable supplier of technologically advanced products with proven success and efficiency, Juma Al Majid Est. – Office Equipment Division will be distributing BenQ’s Smart Projectors, Laser Projectors, High End Home Cinema Projectors, Instashow Wireless Solution & Digital Signages to cater the Corporate, Education, Retail & Home Solution segments.

Positive about the association, Manish Bakshi, Managing Director of BenQ Middle East, said, “Juma Al Majid Est. – Office Equipment Division is a well-recognized brand and has presence spread across the Gulf region. They have been constantly updating their product lines and delivery systems to keep abreast with the latest technologies, and that is something that aligns perfectly with our core values as well. The innovative business solutions we offer combined with the strong distribution channel that Juma Al Majid Est. possesses will help us deepen our footprint in the industry further.”

BenQ’s corporate projectors are unique as they factor in the fact that a massive third of the young employees use smartphones and tablets to collaborate and discuss with colleagues at work. Moreover, around 40% of IT staff around the globe feel that the biggest challenge with meeting room management is handling mixed technology from different vendors in one space. BenQ’s latest Smart Projector Series E600 and E800 eliminate this issue entirely as they are based on a Bring Your Own Device design that also supports wireless screen mirroring. BenQ’s 4K Home Cinema Projectors, on the other hand, are designed to offer the experience of attending a commercial digital cinema. BenQ DLP 4K UHD Cinema Projectors W2700i and TK700STi from its CineHome Series offer cinema-quality entertainment.

BenQ’s professional installation projectors with BlueCore Laser Projection from 5000-10000 Lumens Brightness, these are designed for spaces of all sizes to deliver ultra-high image quality for an immersive experience. The high installation flexibility, true-to-life color performance, and centralized management make these projectors ideal for Large Venues like Auditoriums, Conference Rooms, Professional flight simulations, golf simulations, and stunning art exhibitions. Through its digital signage solutions, BenQ delivers Pantone® Validated family of professional digital signage displays for 24/7 hospitality, retail, and corporate applications. Also, part of the distribution catalogue is BenQ’s InstaShow WDC10 presentation system – a true plug-and-play system that requires no software or drivers, allowing presenters to use their own laptops for presentations – they just need to plug it in, press the button, and present. By letting multiple users prepare their materials on their own laptops, InstaShow significantly streamlines meetings and improves their overall quality.

Walid Amin, Head Of Operations, Office Equipment Division at Juma Al Majid Est. said, “Adding BenQ and our future-ready business solutions to our list of vendors and products will bring great value to our brand and business as a whole. We are delighted to be associated with a brand like BenQ that focuses relentlessly on making the lives of customers and operations of corporates easier. This association is going to give us new opportunities.”

BenQ, with this association, plans to retain its dominant position across the Middle East region and fast-paced African markets. BenQ is covering multiple channels through comprehensive marketing strategies to maintain its market leader position and grow its market share further.


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