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Gulf business events are gaining momentum as GCC nations strengthen regional collaboration while showcasing their distinct cultural identities and destination offerings. Speaking at Arabian Travel Market (ATM) 2026 in Dubai, industry leaders from the UAE, Bahrain, Oman and Qatar highlighted the importance of connected visitor experiences, strategic partnerships and friendly competition in attracting international meetings and events. According to ICCA statistics cited at the event, international association meetings in the Middle East grew by 45% in 2025, compared with a global average of 22%. Gulf Business Events Benefit from Regional Collaboration Regional business events leaders emphasised that GCC countries can…














