- Aston Martin announces new partnership with Japanese luxury real estate leader VIBROA
- Collaboration sees plans for the first home in Asia ‘Designed by Aston Martin’
- Lifestyle partnership further enhances Aston Martin’s brand presence in the strategic growth market of Japan
Tokyo, Japan: Aston Martin is to apply its design mastery to the world of Japanese real estate, as part of a new partnership that sees the first luxury home in Asia to be designed by Aston Martin.
The collaboration between the ultra-luxury British performance brand and Japanese concierge leader VIBROA commences with the design and construction of № 001 Minami Aoyama, a stunning private home in the highly desirable Omotesando area of Minami Aoyama, renowned as one of Tokyo’s foremost architectural and style centres.
Impressions of the home, which features an automotive gallery, wine cellar, home cinema, gym, and private spa, have been unveiled, with Aston Martin’s design principles reflected throughout the property. Working with a local architect, the exterior design of the home is led by Aston Martin’s acclaimed designers, who are also responsible for the interior styling of the property and carefully selected furniture.
The four-storey home, complete with roof terrace and stunning views of Tokyo, is already sold to a private buyer and is scheduled for completion in November 2023. It is Aston Martin’s first real estate design collaboration in Asia, and follows successful projects in the United States, including the Sylvan Rock private residential estate and exclusive Aston Martin Residences in Miami, which are now 97% sold out ahead of the luxury waterfront tower’s scheduled opening in summer 2023.
Marek Reichman, Executive Vice President and Chief Creative Officer of Aston Martin said: “The influence of Tokyo culture, with its amazing history and style, holds an important creative space within our design studio. I see fashion, architectural and even culinary references being considered by our team when developing their work, so its presence can really be felt within our practice.
We thought we would return the favour through our first ultra-luxury collaboration in Asia with VIBROA by tailoring our Aston Martin real estate design principles specifically to the No. 001 Minami property.
Outside, we’ve created a striking architectural form with clean lines and seamless boundaries so the residents can connect with and experience this unique location. Inside, we’ve catered to the senses, using a holistic combination of elements and materials to create a calm and relaxing space for them to retreat”.
Toshiyuki Yoshida, Chief Executive Officer of VIBROA said: “VIBROA is committed to providing our clients with a priceless experience and added value in the world of luxury real estate through access to the world’s finest products and services. We are therefore delighted to be working with such an iconic ultra-luxury brand as Aston Martin, whose renowned design philosophy and expertise brings a unique dimension not just to this home, but the wider world of real estate in Japan.”
The new design partnership with VIBROA forms part of Aston Martin’s wider strategic growth plans in Japan, with the brand seeking to capitalise on the market’s huge commercial potential and increasing consumer demand.
Greg Adams, Regional President – Japan and South Korea of Aston Martin said: “As Aston Martin grows in Japan, we are passionate about finding innovative ways to bring our ultra-luxury brand to life and resonate with local consumers. We are delighted to be working with VIBROA, helping create what we believe is a perfect home for an Aston Martin owner, with design elements inspired by our breath-taking portfolio of ultra-luxury and high-performance cars.”
