Al Shahin Travel and Tourism turns to Sabre for growth plans

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Leading Saudi travel company will leverage Sabre’s technology to grow both online and offline presence

RIYADH, Kingdom of Saudi Arabia, and MANAMA – Al Shahin Travel and Tourism, one of the leading travel companies in Saudi Arabia and the Middle East, has chosen Sabre Corporation (NASDAQ: SABR), the leading software and technology company that powers the global travel industry, as its technology partner to support its recovery, power its expansion strategy and improve customer satisfaction.

Under this agreement, Al Shahin Travel and Tourism will have access to Sabre’s marketplace of more than 420 airlines, 750,000 hotel properties, and hundreds of tour operators, rail, car and cruise providers, enabling it to sell personalized travel packages from suppliers all around the world. The company accesses the marketplace through the next generation travel agency desktop Sabre Red 360 (SR 360), to deliver an intelligent and consultative service to travelers and to create highly personalized offers for its customer base across the Middle East and South Africa.

“We have witnessed Sabre’s resilience during these challenging times and the investments they made to support the industry through recovery,” said Hany Elfauomy, CEO, Al Shahin Travel and Tourism. “We are eyeing global expansion and wanted a reliable technology partner to help us thrive and grow; Sabre’s innovative roadmap, global expertise in online and offline travel, and dedicated team will fuel our ambitious plan.”

Al Shahin Travel and Tourism is using SR 360 to differentiate its offerings, compete more effectively and grow faster in the regions it serves.  It also fulfils its commitment to enrich the customer experience through unrivalled service levels. The solution delivers a differentiated value to customers by focusing on adding industry-leading content and providing data-driven insights.

“Al Shahin Travel and Tourism is a dynamic, forward-thinking agency with a strong vision for growth,” said Faisal Kayal, Saudi Arabia Country Manager, Sabre Travel Network Middle East.  “We are proud that Al Shahin Travel and Tourism recognizes the value our technology brings and the dedication and knowledge of our team. We are committed to helping it scale and expand its business to meet the high expectations of the tech savvy Saudi traveler through recovery and beyond.”

Sabre’s travel marketplace plays an important role in facilitating the marketing and sale of airfares, hotel rooms, rental cars, rail tickets and other types of travel, to more than 425,000 travel agents and thousands of corporations who use it to shop, book and manage travel.

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